Strategic Retail Management : Text and International Cases

Beschreibung

Druck auf Anfrage Neuware - Printed after ordering - This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.In the third edition,all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Bestandsnummer des Verkäufers 9783658101824

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Bibliografische Details

Titel

Strategic Retail Management : Text and International Cases

Verlag

Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden

Erscheinungsjahr

2016

Sprache

Englisch

ISBN-10

3658101822

ISBN-13

9783658101824

Einband

Taschenbuch

Auflage

3. Auflage

Zustand

Neu

Abmessungen

240B x 168 H x 25 T Millimeter Breite: 240 mm, Höhe: 168 mm, Tiefe: 25 mm

Gewicht

902 Gramm

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