Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Bestandsnummer des Verk�ufers CHL1599157

Verk�ufer kontaktieren

Diesen Artikel melden

Bibliografische Details

Titel: Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Verlag: Butterworth-Heinemann Ltd
Erscheinungsjahr: 1992
Sprache: Englisch
ISBN-10: 0750603291
ISBN-13: 9780750603294
Einband: Paperback
Zustand: Used; Very Good

�ber diesen Titel

Inhaltsangabe

This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.

Rese�a del editor

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

Reuseabook is an established second hand book seller. An ethical and environmentally conscious business, we look forward to providing you with a good read. Reuseabook is committed to providing each customer with the highest standard of customer service.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Reuseaworld Ltd
Unit A Mill Place 2, 90 Bristol Road, Gloucester, GL1 5SQ, United Kingdom

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

Any customer wishing to return a book has 30 days to do so if they are not entirely satisfied.
Upon receipt, a refund of the cost of the book will be issued.

Legal company name : Reuseabook Partnership

Registered and returns address
Unit A
Mill Place 2
Bristol Road,
Gloucester
Gloucestershire
GL1 5SQ

Customer services and general contacts email: abe@reuseabook.com

Versandbedingungen

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Unless noted otherwise in the ordering pipeline Reuseabook dispatches all items within two working days of receiving order You will receive notification of any delay or cancellation of your order.