Verwandte Artikel zu Strategic Marketing Management: Planning, Implementation...
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) - Softcover
Inhaltsangabe
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagButterworth-Heinemann Ltd
- Erscheinungsdatum1992
- ISBN 10 0750603291
- ISBN 13 9780750603294
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten720
- Kontakt zum HerstellerNicht verfügbar
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Verlag:
Elsevier Science & Technology, United Kingdom, Oxford, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001738443
Anzahl: 2 verfügbar
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Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
Verlag:
Butterworth-Heinemann Ltd, 1991
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Taschenbuch
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Taschenbuch. Zustand: Ausreichend. Gebraucht - Akzeptabel bi - bibliotheksexemplar, beschädigungen / verschmutzungen, gestempelt, aufkleber, altersgemäßer zustand. Artikel-Nr. INF1000303434
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Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-I-029-01548
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Beispielbild für diese ISBN
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Verlag:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Paperback
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Artikel-Nr. CHL1599157
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Strategic Marketing Management: Planning, Implementation and Control
Verlag:
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Artikel-Nr. 9461972
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Strategic Marketing Management: Planning, Implementation and Control
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Artikel-Nr. 9601559
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Beispielbild für diese ISBN
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Verlag:
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750603291
ISBN 13: 9780750603294
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Artikel-Nr. 9613048
Anzahl: 1 verfügbar
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Strategic Marketing Management : Planning, Implementation and Control
Verlag:
Elsevier Science & Technology Books, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
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Zustand: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 51592678-20
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Verlag:
Butterworth-Heinemann Ltd 10/02/1992, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780750603294
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Beispielbild für diese ISBN
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Verlag:
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750603291
ISBN 13: 9780750603294
Gebraucht
Paperback
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Paperback. Zustand: Very Good. FAST Despatch by First Class Royal Mail. Artikel-Nr. mon0000076049
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