Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)
Alt, Rainer; Reinhold, Olaf
ISBN 10: 3030233456 ISBN 13: 9783030233457
Verlag: Springer, 2020
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In. Bestandsnummer des Verkäufers ria9783030233457_new
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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Über die Autorin bzw. den Autor:
Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of "Electronic Markets" and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.
Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.
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Titel: Social Customer Relationship Management: ...
Verlag: Springer
Erscheinungsdatum: 2020
Einband: Softcover
Zustand: New
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Social Customer Relationship Management
ISBN 10: 3030233456
ISBN 13: 9783030233457
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Taschenbuch. Zustand: Neu. Neuware -Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 132 pp. Englisch. Artikel-Nr. 9783030233457
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Social Customer Relationship Management : Fundamentals, Applications, Technologies
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Springer International Publishing, 2020
ISBN 10: 3030233456
ISBN 13: 9783030233457
Neu
Taschenbuch
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects. Artikel-Nr. 9783030233457
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