The Second Life Herald : the virtual tabloid that witnessed the dawn of the metaverse.

"A lively and worthwhile insight into the development of this alternative universe." Eric Sinrod New Scientist "Anyone with even the slightest curiosity about online virtual communities will find it engrossing." Publishers Weekly "There are any number of books explaining how to make money in Second Life or how to "win" in the various game worlds, but until now there were only three seminal works... The Second Life Herald is a worthy addition to this small group and provides a useful readable guide to the recent past and potential future of online worlds." Science "This is a long overdue and truly superlative effort to bring an understanding of online culture to the general public. Beautifully written, it floods light into what for some may be an unknown aspect of our culture and gives it meaning and depth by illustrating real-life effects. This is an essential book for the humanities, social sciences, and technology collections of academic and public libraries." Library Journal