Titel: Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Verlag: Kogan Page, Limited
Erscheinungsjahr: 2003
Sprache: Englisch
ISBN-10: 0749438649
ISBN-13: 9780749438647
Einband: Softcover
Auflage: 3. Auflage
Zustand: Very Good

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Sales promotion is recognized as one of the most powerful weapons available in sales and marketing. This book demonstrates tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. Includes case studies and practical examples.

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Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

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