Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work - Softcover

Mullin, Roddy

 
9780749438647: Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Softcover
ISBN 10: 0749438649 ISBN 13: 9780749438647
Verlag: Kogan Page, 2002

Inhaltsangabe

Sales promotion is recognized as one of the most powerful weapons available in sales and marketing. This book demonstrates tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. Includes case studies and practical examples.

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Über die Autorin bzw. den Autor

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

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Verlag
Kogan Page
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0749438649
ISBN 13 
9780749438647
Einband
Tapa blanda
Auflage
3
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Softcover