PR Today: The Authoritative Guide to Public Relations. Dieser Artikel ist nicht verfügbar.
Trevor Morris,Simon Goldsworthy
Sprache: Englisch
Verlag: Palgrave Macmillan 20/11/2015, 2015
- Softcover
- Gebraucht
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Zustand: Gebraucht - Gut
EUR 5,70
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Bestandsnummer des Verkäufers 7719-9781137495686
- Titel
- PR Today: The Authoritative Guide to Public Relations
- Autor
- Trevor Morris,Simon Goldsworthy
- Verlag
- Palgrave Macmillan 20/11/2015
- Erscheinungsjahr
- 2015
- Zustand
- Very Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 1137495685
- ISBN-13
- 9781137495686
- Auflage
- 2. Auflage
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media.
PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession.
New to this Edition:
- Content has been fully updated throughout to ensure up-to-date overview of the topics at hand
- Interviews with leading figures in PR and beyond
- A thoroughly revised and expanded chapter on digital PR
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/pr-today-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Über die Autorin bzw. den Autor
Simon Goldsworthy is leader of the new MA in Advertising and Public Relations at the University of Richmond's Kensington Campus, UK.
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