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PR Today: The Authoritative Guide to Public Relations - Softcover

Morris, Trevor; Goldsworthy, Simon

 
9781137495686: PR Today: The Authoritative Guide to Public Relations
Softcover
ISBN 10: 1137495685 ISBN 13: 9781137495686
Verlag: Red Globe Press, 2015

Inhaltsangabe

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media.

PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession.

New to this Edition:
- Content has been fully updated throughout to ensure up-to-date overview of the topics at hand
- Interviews with leading figures in PR and beyond
- A thoroughly revised and expanded chapter on digital PR

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/pr-today-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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Über die Autorinnen und Autoren

Trevor Morris is a Fellow of the Public Relations Consultants Association and holds the 'Mark Mellor Award for Outstanding Contribution to the PR Industry'.

Simon Goldsworthy is leader of the new MA in Advertising and Public Relations at the University of Richmond's Kensington Campus, UK.

Von der hinteren Coverseite

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you.

The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media.

With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.

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Verlag
Red Globe Press
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1137495685
ISBN 13 
9781137495686
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland