Neo-PR

Beschreibung

Neuware -Christopher Caldiero examines new ways of thinking about public relations practice in today¿s technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today¿s burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we¿ve come to know it, and helps to prepare today¿s undergraduate and graduate public relations students for our postmodern world.Books on Demand GmbH, Überseering 33, 22297 Hamburg 148 pp. Englisch.

Bestandsnummer des Verkäufers 9781433125348

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Bibliografische Details

Titel

Neo-PR

Verlag

Peter Lang, Peter Lang Okt 2015

Erscheinungsjahr

2015

Sprache

Englisch

ISBN-10

143312534X

ISBN-13

9781433125348

Einband

Buch

Auflage

2. Auflage

Zustand

Neu

Abmessungen

231B x 155 H x 13 T Millimeter Breite: 231 mm, Höhe: 155 mm, Tiefe: 13 mm

Gewicht

366 Gramm

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