This is your must-have resource to the theoretical and practical concepts o f mobile UX. You'll learn about the concepts and how to apply them in real- world scenarios. Throughout the book, the author provides you with 10 of th e most commonly used archetypes in the UX arena to help illustrate what mob ile UX is and how you can master it as quickly as possible. First, you'll s tart off learning how to communicate mobile UX flows visually. From there, you'll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you'll understand how to prototype and use these patterns to create websites and apps. Whether you're a UX professional looking to master mobility or a designer l ooking to incorporate the best UX practices into your website, after readin g this book, you'll be better equipped to maneuver this emerging specialty. Addresses the gap between theoretical concepts and the practical applicatio n of mobile user experience design Illustrates concepts and examples through an abundance of diagrams, flows, and patterns Explains the differences in touch gestures, user interface elements, and us age patterns across the most common mobile platforms Includes real-world examples and case studies for this rapidly growing field.

Bestandsnummer des Verk�ufers RWARE0000057101

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Bibliografische Details

Titel

Mobile User Experience: Patterns to Make Sense of it All

Verlag

ELSEVIER SCIENCE & TECHNOLOG, US

Ver�ffentlichungsdatum

2013

Sprache

Englisch

ISBN-10

0124095143

ISBN-13

9780124095144

Bindung

Paperback

Zustand

Like New

Verk�uferkataloge

Computers & Technology

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�ber die Autorin bzw. den Autor

Adrian Mendoza’s career is highlighted by over twelve years of design and user experience in the handheld, pharmaceutical, financial, and educational sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating a brand for web and retail prominence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian consulted as a UX Expert and in Information Architect lead roles for Fidelity’s E-business design group, Thomson Financial, Razorfish, Sapient, and T. Rowe Price. Adrian earned his BA from the University of Southern California and his Masters from the Harvard Graduate School of Design.

Currently he is a partner at Mendoza Design, a Boston-based UX and design consultancy; and is a co-founder of Marlin Mobile a user experience, optimization, and performance company. Additionally, he is a senior lecturer at Mass Art in Boston, MA

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