Mobile User Experience: Patterns to Make Sense of it All - Softcover

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Adrian Mendoza’s career is highlighted by over twelve years of design and user experience in the handheld, pharmaceutical, financial, and educational sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating a brand for web and retail prominence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian consulted as a UX Expert and in Information Architect lead roles for Fidelity’s E-business design group, Thomson Financial, Razorfish, Sapient, and T. Rowe Price. Adrian earned his BA from the University of Southern California and his Masters from the Harvard Graduate School of Design.

Currently he is a partner at Mendoza Design, a Boston-based UX and design consultancy; and is a co-founder of Marlin Mobile a user experience, optimization, and performance company. Additionally, he is a senior lecturer at Mass Art in Boston, MA

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Whether you re a user experience designer, developer, or just interested in mobile; this is your must-have resource to learning the theoretical and practical concepts of Mobile UX. First, you ll learn how to communicate Mobile UX visually through the use of flows and wireframes. From there, learn how to apply some of the most common mobile patterns to real-world scenarios. Finally, you ll understand how to prototype and use these patterns to create mobile websites and apps.Through this process, you will learn what makes Mobile UX unique and how you can quickly master it.