It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. International edition.

Bestandsnummer des Verk�ufers 0273753363-11-1-7

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Bibliografische Details

Titel: Marketing Management (14e Edition)
Verlag: Pearson Education (edition 14th Edition)
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 0132102927
ISBN-13: 9780132102926
Einband: Paperback
Auflage: 14th Edition.
Zustand: Good

�ber diesen Titel

Inhaltsangabe

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Rese�a del editor

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

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