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Reseña del editor
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
Biografía del autor
Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.
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- VerlagPearson
- Erscheinungsdatum2011
- ISBN 10 0132102927
- ISBN 13 9780132102926
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten816
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Marketing Management
Verlag:
Pearson Education, Limited, 2011
ISBN 10: 0132102927
ISBN 13: 9780132102926
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Marketing Management (14e Edition)
Verlag:
Pearson Education (edition 14th Edition), 2011
ISBN 10: 0132102927
ISBN 13: 9780132102926
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Paperback
Anbieter: BooksRun, Philadelphia, PA, USA
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Paperback. Zustand: Good. 14th Edition. International edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 0273753363-11-1-7
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Beispielbild für diese ISBN
Marketing Management (14th Edition)
Anbieter: BooksRun, Philadelphia, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fair. 14. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 0132102927-7-1
Anzahl: 1 verfügbar