Managing Markets and Customers: Revised Edition
Elearn (Author)
Verkauft von Revaluation Books, Exeter, Vereinigtes Königreich
AbeBooks-Verkäufer seit 6. Januar 2003
Neu - Softcover
Zustand: Neu
Anzahl: 2 verfügbar
In den Warenkorb legenVerkauft von Revaluation Books, Exeter, Vereinigtes Königreich
AbeBooks-Verkäufer seit 6. Januar 2003
Zustand: Neu
Anzahl: 2 verfügbar
In den Warenkorb legen1st revised edition. 132 pages. 11.50x8.00x0.25 inches. In Stock.
Bestandsnummer des Verkäufers x-0080557392
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
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