Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication.

You will learn:

•   The secret word that Harvard psychologists discovered is the key to unlocking human motivation
•   How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
•   The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all
•   What Dale Carnegie dubs “the sweetest sound in any language”
•   How one tiny word can instantly change someone’s mind for the better
•   The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
•   How the infamous “But Eraser” works and why so many people mess it up
•   The REAL magic behind the word “thanks”

The seven words:
  Magic Word #1 – Because
  Magic Word #2 – "Name"
  Magic Word #3 – If
  Magic Word #4 - But
  Magic Word #5 - Absolutely
  Magic Word #6 - Thanks
  Magic Word #7 - Help