Sol Price founder, Price Club I'm sorry this book wasn't available fifty years ago. Reading it is bound to improve your effectiveness as a manager as well as your personal relationships with your fellow men and women. Craig Wynett general manager, Corporate New Ventures, Procter & Gamble [Yankelovich's] depth of insight and years of data on the deeper trends in human values make him an unlimited asset to anyone who seeks to serve consumers in every culture. Daniel Goleman The New York Times Book Review The Magic of Dialogue [should be] mandatory reading [for] anyone who seeks to overcome mistrust and misunderstanding in resolving contentious issues.

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