Titel: Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
Verlag: Free Press
Erscheinungsjahr: 1994
Sprache: Englisch
ISBN-10: 0029344654
ISBN-13: 9780029344651
Einband: Hardcover
Zustand: Good

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The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.

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Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).

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