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Inhaltsangabe
Book by Wheelwright Steven C
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Críticas
George M.C. Fisher Chairman, President, and CEO, Eastman Kodak Company Very well done. Wheelwright and Clark have done their typical insightful job.
Reseña del editor
In their groundbreaking book "Revolutionizing Product Development", Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts-- at the functional, unit, group, and corporate levels. Up to now, senior managers have merely approved or rejected proposals at the beginning of a project and rushed in at the end to resolve problems. This traditional approach to product development no longer works, the authors contend. A fundamental shift in the role of senior management is taking place: the entire spectrum of new product development is now the responsibility of the general manager-- from pre-project planning to completion. Wheelwright and Clark draw on their combined consulting experience and numerous examples-- such as Kodak, Honda, Hewlett-Packard, and Gillette-- to explain how this new role can be successfully executed in today's competitive arena. The authors show how the margin for error in new product development has become razor thin. Pre-project planning, they show, takes the guesswork out of development so that projects run smoothly from start to finish. Second, they describe how to choose a set of projects that match a company's specific strategic objectives, resources, and "organizational horsepower"-- enabling the development of consistently successful products and capabilities over time. Finally, they reveal how to create a plan for action: how to determine project sequence, what measurements and incentives are crucial, and, most important, how to capture project learning and integrate it back into the ongoing stream of product development. Wheelwright and Clark conclude that the opportunity for rapid, significant development lies in managerial leadership of pre-project planning and commitment to improvement at every step of the product's life cycle. They provide managers with the tools needed to master these processes, making this book necessary reading for every manager who wants the upper hand in bringing timely, efficient, high-quality new products to market.
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- VerlagSimon and Schuster
- Erscheinungsdatum1997
- ISBN 10 0029344654
- ISBN 13 9780029344651
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten200
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Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development
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Leading Product Development
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Hardcover. Zustand: Very Good. Leading Product Development This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780029344651
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Leading Product Development
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Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development
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Zustand: Como nuevo. : Este libro, 'Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise', ofrece una guía para la planificación de proyectos, la selección de proyectos que se alineen con los objetivos estratégicos de la empresa y la determinación de la secuencia, medición e incentivos del proyecto. Dirigido a profesionales y académicos, este libro de tapa dura cuenta con 176-200 páginas y está escrito en inglés. Publicado por Free Press, es una herramienta valiosa para aquellos en gestión de productos y desarrollo empresarial. EAN: 9780029344651 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Leading Product Development Autor: Steven C. Wheelwright| Kim B. Clark Editorial: Simon and Schuster Idioma: en Páginas: 176 Formato: tapa dura. Artikel-Nr. Happ-2023-06-13-1f8b8c0b
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Leading Product Development
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Zustand: Very Good. 1995. Hardcover. Clean copy fine in dust jacket. DJ has minor wear to edges but remains very good. . . . . Artikel-Nr. KMK0002072
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Leading Product Development. The Senior Manager's Guide to Creating and Shaping the Enterprise.
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The Free Press,, New York u. a.,, 1995
ISBN 10: 0029344654
ISBN 13: 9780029344651
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xii, 176(1) S. Pbd. m. SU. Umschlag etw. berieben, Anstr. u. Notizen m. Kuli a. 6 Seiten, sonst gut erhalten. en. Artikel-Nr. 139078
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Leading Product Development
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Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Damaged dust jacket. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-979-425
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Hardcover. Zustand: Very Good. Prompt Shipment, in Boxes, Tracking First Editions are First Printings. . Very good. Clean text. Email for further information. Artikel-Nr. bingx85711763
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