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Bibliografische Details

Titel: Innovation Management: Context, Strategies, Systems and Processes
Verlag: Financial Times/ Prentice Hall 15/07/2010
Erscheinungsjahr: 2010
Sprache: Englisch
ISBN-10: 0273683764
ISBN-13: 9780273683766
Einband: Softcover
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

�ber die Autorin bzw. den Autor

Professor Pervaiz is Director of Postgraduate Studies at the School of Business, Monash University Malaysia, where he teaches and researches in the management of innovation.

Charlie Shepherd is Head of Enterprise Process Improvement & 6-Sigma at Raytheon Systems Limited

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