Innovation Management: Context, strategies, systems and processes - Softcover

Pervaiz, Ahmed; Charlie, Shepherd

 
9780273683766: Innovation Management: Context, strategies, systems and processes
Softcover
ISBN 10: 0273683764 ISBN 13: 9780273683766
Verlag: Financial Times Prentice Hall, 2010

Inhaltsangabe

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. 

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios. 

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Über die Autorin bzw. den Autor

Professor Pervaiz is Director of Postgraduate Studies at the School of Business, Monash University Malaysia, where he teaches and researches in the management of innovation.

Charlie Shepherd is Head of Enterprise Process Improvement & 6-Sigma at Raytheon Systems Limited

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Verlag
Financial Times Prentice Hall
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0273683764
ISBN 13 
9780273683766
Einband
Tapa blanda
Anzahl der Seiten
568
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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