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Google Analytics 3.0 explains the concepts behind web analytics: What to track, how to choose the right goals and filters, how read Google Analytics reports and graphs, and most importantly how to put all of this information together and use it to improve your web site to attract more users and covert those users into customers. This edition of the book has been completely redesigned and re-arranged to include more in depth discussions, advanced tips and suggestions on how to get the right details out Google Analytics various reports and use then convert that information into actionable tasks that you can use.

Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others.

Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.

Mary E. Tyler is a professional technology journalist and a former Web and software developer.