Google Analytics, 3rd Edition - Softcover

Ledford, Jerri L.

 
9780470531280: Google Analytics, 3rd Edition
Softcover
ISBN 10: 0470531282 ISBN 13: 9780470531280
Verlag: Wiley, 2009

Inhaltsangabe

Google Analytics 3.0 explains the concepts behind web analytics: What to track, how to choose the right goals and filters, how read Google Analytics reports and graphs, and most importantly how to put all of this information together and use it to improve your web site to attract more users and covert those users into customers. This edition of the book has been completely redesigned and re-arranged to include more in depth discussions, advanced tips and suggestions on how to get the right details out Google Analytics various reports and use then convert that information into actionable tasks that you can use.

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Über die Autorin bzw. den Autor

Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others.

Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.

Mary E. Tyler is a professional technology journalist and a former Web and software developer.

Von der hinteren Coverseite

With 2 billion sites on the Web, who's looking at yours?

Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.

  • Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
  • Learn to interpret and apply Analytics results, even if you're not a Web pro
  • See how other companies use Analytics data
  • Explore new features such as AdSense(TM) integration, cost data settings, motion charts, custom reports, and event tracking
  • Apply the information you'll get from reports on traffic, visitors, content, site searches, and more
  • Drill down deeper with advanced techniques, tips, and hacks

Aus dem Klappentext

With 2 billion sites on the Web, who's looking at yours?

Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.

  • Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
  • Learn to interpret and apply Analytics results, even if you're not a Web pro
  • See how other companies use Analytics data
  • Explore new features such as AdSense™ integration, cost data settings, motion charts, custom reports, and event tracking
  • Apply the information you'll get from reports on traffic, visitors, content, site searches, and more
  • Drill down deeper with advanced techniques, tips, and hacks

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Verlag
Wiley
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0470531282
ISBN 13 
9780470531280
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
432
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar