Titel: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Verlag: New Society Pub
Erscheinungsjahr: 1999
Sprache: Englisch
ISBN-10: 0865714061
ISBN-13: 9780865714069
Einband: Paperback
Zustand: As New
Zustand des Schutzumschlags: No Jacket

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Inhaltsangabe

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

�ber die Autorin bzw. den Autor

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.

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