Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing (Education for Sustainability Series) - Softcover
Inhaltsangabe
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.
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Über die Autorin bzw. den Autor
Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
Verlag:
New Society Publishers, Limited, 1999
ISBN 10: 0865714061
ISBN 13: 9780865714069
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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series)
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Paperback. Zustand: Very Good. Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780865714069
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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series)
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780865714069
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
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paperback. Zustand: New. In shrink wrap. Looks like an interesting title! Artikel-Nr. 100-23367