Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business Edition)

Hahn, Fred E., Mangun, Kenneth G.

ISBN 10: 0471154431 ISBN 13: 9780471154433
Verlag: Wiley, 1997
Gebraucht Softcover

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Very Good condition. Second edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers E07A-04853

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How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Über die Autorin bzw. den Autor: FRED E. HAHN is an independent consultant with more than 35 years of experience in the advertising business. He is the founder and president of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, The New York Times, and The Wall Street Journal. KENNETH G. MANGUN is an associate professor of marketing and marketing communications at Roosevelt University in Chicago. He is the founder of Mangun Marketing.

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Titel: Do-It-Yourself Advertising and Promotion: ...
Verlag: Wiley
Erscheinungsdatum: 1997
Einband: Softcover
Zustand: Very Good
Auflage: 2. Auflage

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Hahn, Fred E., Mangun, Kenneth G.
Verlag: Wiley, 1997
ISBN 10: 0471154431 ISBN 13: 9780471154433
Gebraucht Softcover

Anbieter: Wonder Book, Frederick, MD, USA

Verkäuferbewertung 5 von 5 Sternen 5 Sterne, Erfahren Sie mehr über Verkäufer-Bewertungen

Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. O09N-01261

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Hahn, Fred E., Mangun, Kenneth G.
ISBN 10: 0471154431 ISBN 13: 9780471154433
Gebraucht Softcover

Anbieter: Better World Books: West, Reno, NV, USA

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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 56973018-75

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