Do-it-yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More (Wiley Small Business S.) - Softcover

Über die Autorin bzw. den Autor

FRED E. HAHN is an independent consultant with more than 35 years of experience in the advertising business. He is the founder and president of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, The New York Times, and The Wall Street Journal. KENNETH G. MANGUN is an associate professor of marketing and marketing communications at Roosevelt University in Chicago. He is the founder of Mangun Marketing.

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Praise for the First Edition

"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." —Andrew McNally III, Chairman of the Board, Rand McNally.

Getting the word out about your business has never been easier. The brand new edition of this comprehensive guide gives you complete practical coverage of today's major forms of advertising, including up-to-date information on the latest techniques using the Internet, desktop publishing, broadcast fax technology, and more. Accessible and easy-to-follow, it explains each method step-by-step—with concrete advice on planning, scheduling, budgets, creative issues, and production procedures to help you develop effective:

• Newspaper and magazine ads
• Flyers, brochures, invitations.
• Direct mail campaigns
• Catalogs
• Internet and Web site advertising.
• Telemarketing projects
• Audiovisual materials
• Convention and trade show promotions
• Publicity tools and techniques
• Much more