Corporate Communication through Social Media: Strategies for Managing Reputation. Dieser Artikel ist nicht verfügbar.Corporate Communication through Social Media: Strategies for Managing Reputation

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism.

This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management.

The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation.

Key Features

• Blend of theory and practice of social-mediated communication and implications for reputation management

• International focus with contemporary (and classic) examples and cases

• Link with professional practice in “Voices from the Field” feature

• Discussion questions and activities to encourage critical reflection and informed application

Asha Kaul is Professor in Communications at the Indian Institute of Management, Ahmedabad (IIMA). She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur in 1990. 

She was felicitated with the “Best Professor – Communications” award by the Golden AIM Awards in June, 2020. She has won the A. P. Chowdappa Memorial Award for Excellence in Communication in the Academic Sector and was also awarded the prize for being one of the best-selling authors of Prentice Hall of India for her book on Business Communication.  

Presently Asha Kaul serves as an Independent Director on the Boards of HPCL-Mittal Energy Limited and HPCL-Mittal Pipelines Limited and is also a Member of the High-Level Committee for Centre of Excellence nominations by the Education Department, Government of Gujarat. Asha Kaul is also the President nominee to the Executive Council of Central University of Gujarat.