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Bibliografische Details

Titel: Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Companys Image, Brands and Culture
Verlag: Piatkus Books
Erscheinungsjahr: 1998
Sprache: Englisch
ISBN-10: 074991825X
ISBN-13: 9780749918255
Einband: Hardcover
Zustand: Used; Good

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Inhaltsangabe

This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.

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