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Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture - Hardcover
Inhaltsangabe
This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.
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This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.
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Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
Verlag:
Piatkus Books 26/03/1998, 1998
ISBN 10: 074991825X
ISBN 13: 9780749918255
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Hardcover
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780749918255
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Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
Verlag:
Piatkus Books 26/03/1998, 1998
ISBN 10: 074991825X
ISBN 13: 9780749918255
Gebraucht
Hardcover
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780749918255
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Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Companys Image, Brands and Culture
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ripped/damaged jacket. The dust jacket of this book is slightly damaged/ripped, however, this does not affect the internal condition. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Artikel-Nr. CHL4860834
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Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
Anbieter: Ammareal, Morangis, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Très bon. Légères traces d'usure sur la couverture. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-393-576
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Corporate Charisma
Verlag:
Little, Brown and Company, 1998
ISBN 10: 074991825X
ISBN 13: 9780749918255
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Hardcover
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Used. pp. 232. Artikel-Nr. 1850388868
Anzahl: 1 verfügbar
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Corporate Charisma
Verlag:
Little, Brown and Company, 1998
ISBN 10: 074991825X
ISBN 13: 9780749918255
Gebraucht
Hardcover
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Used. pp. 232 Illus. Artikel-Nr. 58155089
Anzahl: 1 verfügbar