Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture. Dieser Artikel ist nicht verfügbar.Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture

This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.