Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Bestandsnummer des Verk�ufers wbs1434289849

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Bibliografische Details

Titel: Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
Verlag: LID Publishing
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 190779414X
ISBN-13: 9781907794148
Einband: Softcover
Zustand: Like New
Gewicht: 390 Gramm

�ber diesen Titel

Inhaltsangabe

The written word is making a comeback! For years we have been told the world is becoming more visual . That everyone has a shorter attention span. That a picture speaks a thousand words . But look at social media. Blogs. Tweets. Reader s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging�and irresistibly persuasive.

�ber die Autorin bzw. den Autor

Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.

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