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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business (LID Publishing) - Softcover
Reseña del editor
The written word is making a comeback! For years we have been told the world is becoming more “visual”. That everyone has a shorter attention span. That a picture “speaks a thousand words”. But look at social media. Blogs. Tweets. Reader’s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There’s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive.
Biografía del autor
Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.
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- VerlagLID Editorial Empresarial, S.L.
- Erscheinungsdatum2011
- ISBN 10 190779414X
- ISBN 13 9781907794148
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten224
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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
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LID Publishing (edition 1), 2011
ISBN 10: 190779414X
ISBN 13: 9781907794148
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Paperback. Zustand: Very Good. Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781907794148
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Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Verlag:
Lid Editorial Empresarial S.L., 2011
ISBN 10: 190779414X
ISBN 13: 9781907794148
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Copy Righter
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Copy Righter
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Kartoniert / Broschiert. Zustand: New. An essential guide to writing modern, persuasive business copy, by a leading professional in the field.Über den AutorrnrnIan Atkinson is the creative director of a large agency group in the United Kingdom. He has won a number of industr. Artikel-Nr. 597163768
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