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Bestandsnummer des Verk�ufers GRP79517033

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Bibliografische Details

Titel: Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Verlag: Lid Editorial Empresarial S.L.
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 190779414X
ISBN-13: 9781907794148
Einband: Softcover
Zustand: Very Good
Gewicht: 0,811�Pfund

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Inhaltsangabe

The written word is making a comeback! For years we have been told the world is becoming more visual . That everyone has a shorter attention span. That a picture speaks a thousand words . But look at social media. Blogs. Tweets. Reader s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging�and irresistibly persuasive.

�ber die Autorin bzw. den Autor

Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.

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