Los grandes datos recopilados por organizaciones orientadas al cliente, como registros de tel�fonos inteligentes, transacciones de tarjetas de fidelizaci�n de tiendas, boletos de viaje inteligentes, publicaciones en redes sociales o lecturas de medidores inteligentes, representan la mayor�a de los datos recopilados sobre los ciudadanos de hoy. Este libro proporciona la primera declaraci�n consolidada del enorme potencial de la investigaci�n de datos del consumidor.

�ber die Autorinnen und Autoren

Paul Longley is Professor of Geographic Information Science at UCL where he also directs the ESRC Consumer Data Research Centre. His research interests are focused around socioeconomic applications of GIScience, in geo-temporal demographics, retailing, genealogy and urban modelling, latterly often using Big Data analytics.

Alex Singleton is Professor of Geographic Information Science at the University of Liverpool and Deputy Director of the ESRC Consumer Data Research Centre. His research explores how the complexities of individual behaviours manifest spatially and the ways in which they can be represented and understood though a framework of geographic data science.

James Cheshire is a Senior Lecturer in Quantitative Human Geography at UCL and Deputy Director of the ESRC Consumer Data Research Centre. His research focuses on the analysis and visualisation of new forms of geographically referenced population data for social science

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