Big Data, die von kundenorientierten Organisationen gesammelt werden – wie Smartphone-Protokolle, Treuekartentransaktionen, intelligente Reisetickets, Social-Media-Beiträge oder Smart-Meter-Messungen – machen die meisten Daten über Bürger heute erfasst. Dieses Buch liefert die erste konsolidierte Aussage über das enorme Potenzial der Verbraucherdatenforschung.
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Paul Longley is Professor of Geographic Information Science at UCL where he also directs the ESRC Consumer Data Research Centre. His research interests are focused around socioeconomic applications of GIScience, in geo-temporal demographics, retailing, genealogy and urban modelling, latterly often using Big Data analytics.
Alex Singleton is Professor of Geographic Information Science at the University of Liverpool and Deputy Director of the ESRC Consumer Data Research Centre. His research explores how the complexities of individual behaviours manifest spatially and the ways in which they can be represented and understood though a framework of geographic data science.
James Cheshire is a Senior Lecturer in Quantitative Human Geography at UCL and Deputy Director of the ESRC Consumer Data Research Centre. His research focuses on the analysis and visualisation of new forms of geographically referenced population data for social science
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