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The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage

Rosenoer, Jonathan; Armstrong, Douglas; Gates, J. Russell

Verlag: Free Press, New York, 1999
ISBN 10: 0684855534 / ISBN 13: 9780684855530
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Titel: The Clickable Corporation: Successful ...

Verlag: Free Press, New York

Erscheinungsdatum: 1999

Einband: Hardcover

Zustand: Fine

Auflage: First Edition.


0684855534 Fine. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BN1718

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Inhaltsangabe: In business, it has always hurt to "wait and see." In the vast world of Internet commerce, it's vital to establish a strong, quality presence -- "now," say Arthur Andersen Web experts Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates -- before another site starts filling your customer's needs with a click of a mouse. With the number of potential customers who are connected well on its way to 1 billion, the Internet is at once the greatest opportunity and the greatest threat to established businesses. It's not enough for a company to be on the Web; the company must be consistently more effective, more accessible, and more exciting than any other site in its category.

Rosenoer, Armstrong, and Gates provide a strategic view of case studies of 25 well-known companies engaged in e-commerce. Their studies reveal how any company can capture meaningful Internet advantage for its stakeholders -- whether they are customers, shareholders, or business partners. The authors describe how the achievements of such champions as Coldwell Banker, Federal Express, Bloomberg Financial Markets, Dell Computer, Northwest Airlines, 1-800-FLOWERS, Charles Schwab & Company, and Wells Fargo, as well as Internet-based companies like GeoCities, SeniorNet, and, can be successfully put to work for any company. They isolate the eight value propositions a company must offer through its site; knowledge, choice, convenience, customization, savings, community, entertainment, and trust; and they illustrate, with multiple case studies for each, how these are achieved. This guided tour to maximizing the Internet advantage walks the reader through the steps needed to crystallize a company'smissions, goals, and assets; to identify customers and their needs; and to keep ahead of competition through discerning emerging Internet business standards, online positioning, and foreseeing impending competition from new technologies. A final chapter sets forth the skills managers require to conquer the Internet.

Inhaltsangabe: Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, and Dell, this book offers a guide to optimal and profitable use of the Web.

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