Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, Amazon.com and Dell, this book offers a guide to optimal and profitable use of the Web.
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Jonathan Rosenoer is Director, Electronic Commerce Readiness, in Arthur Andersen's computer risk management practice. He has spent the past decade developing commercial online systems and concentrating on associated business risk and process issues, and is the author of CyberLaw: The Law of the Internet.
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Cloth & Boards. Zustand: Very Good. Zustand des Schutzumschlags: Good. First Edition. Hardback. First Edition. The Clickable Corporation. Highlighting to a couple of pages. Slight shelf wear to top edge of D/J. In business, it has always hutr to 'wait and see'. In the vast world of internet commerce, it's vital to establish a stron, quality presence - now, say the authors - before another site starts filling your customer's needs with a click of a mouse. The authors provide a strategic view of case studies of 25 well-known companies engaged in e-commerce. Their studies reveal how any company can capture meaningful Internet advantage for its stakeholders - whether they are customers, shareholders, or business partners. Contents: Foreword by Thomas B. Kelly. Acknowledgements. The Future is Only a Click Away. Click With Information. Click With Choice. Click With Convenience. Click With Customization. Click With Savings. Click With Community. Click With Entertainment. Click With Trust. Epilogue. Index. 172 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Artikel-Nr. 092963
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