This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781137278630.

Bestandsnummer des Verk�ufers 5555777

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Bibliografische Details

Titel

Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Verlag

Palgrave Macmillan

Erscheinungsjahr

2013

Sprache

Englisch

ISBN-10

1137278633

ISBN-13

9781137278630

Einband

Hardcover

Zustand

Good

Zustand des Schutzumschlags

Schutzumschlag

Verk�uferkataloge

Economics

�ber diesen Titel

Inhaltsangabe

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

�ber die Autorin bzw. den Autor

Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. At Ad Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.

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Anbieterinformationen

Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.

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Anybook Ltd.
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Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.

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