Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers - Hardcover

Carmichael, M.

 
9781137278630: Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Hardcover
ISBN 10: 1137278633 ISBN 13: 9781137278630
Verlag: Palgrave Macmillan, 2013

Inhaltsangabe

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

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Über die Autorin bzw. den Autor

Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. At Ad Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1137278633
ISBN 13 
9781137278630
Einband
Tapa dura
Anzahl der Seiten
236
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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