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Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers - Hardcover
Inhaltsangabe
A smart, engaging look at changing American consumer trends based on demographic data
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Críticas
"Full of astute observations that should inform marketing strategies, this book will serve as an indispensable tool in the marketer's arsenal."--"Publishers Weekly" "The trends remaking the way we live and work in cities are powerfully reshaping what we buy and how we consume. Matt Carmichael gets it. Read "BUYOGRAPHICS" and you will too." --Richard Florida, senior editor of the Atlantic and bestselling author of "The Rise of The Creative Class" ""BUYographics" is a combination of big data insights grounded in demographic realities. This book sets a new standard for understanding consumers and their relationships to brands and each other." --Michael Lazerow, CMO, Salesforce Marketing Cloud, CEO/Founder: Buddy Media "An essential book for anyone who wants to truly understand today's consumers. Matt transforms dry demographics into a deep understanding of consumer behavior. " --Peter Francese, Founder of "American Demographics" magazine and Demographic Analyst & Forecaster "This book reveals very usable patterns from a unique combination of demographic and other data by using a filter of people and perspective." -- Rishad Tobaccowala, Chairman Razorfish and DigitasLBi "A fascinating look at the changes sweeping the United States and what they mean for the world of marketing. Segmentation and targeting have long been core marketing concepts. Matt Carmichael shows how marketers can take things to a new level today, using the power of big data to identify and connect with customers." -- Tim Calkins, Clinical Professor of Marketing, Kellogg School of Management, Northwestern University, and author of "Defending Your Brand" " "BUYographics" by Matt Carmichael is an extremely engaging book. Matt provides excellent breadth of insights by combining publicly available data with private big data sources and primary research and shows marketers where business opportunities can be applied. This is an absolute must read book!--Arvind Sathi, author of "Big Data Analytics" "The trends remaking the way we live and work in cities are powerfully reshaping what we buy and how we consume. Matt Carmichael gets it. Read "BUYOGRAPHICS" and you will too." --Richard Florida, senior editor of the Atlantic and bestselling author of "The Rise of The Creative Class" ""BUYographics" is a combination of big data insights grounded in demographic realities. This book sets a new standard for understanding consumers and their relationships to brands and each other." --Michael Lazerow, CMO, Salesforce Marketing Cloud, CEO/Founder: Buddy Media "An essential book for anyone who wants to truly understand today's consumers. Matt transforms dry demographics into a deep understanding of consumer behavior. " --Peter Francese, Founder of "American Demographics" magazine and Demographic Analyst & Forecaster "This book reveals very usable patterns from a unique combination of demographic and other data by using a filter of people and perspective." -- Rishad Tobaccowala, Chairman Razorfish and DigitasLBi "A fascinating look at the changes sweeping the United States and what they mean for the world of marketing. Segmentation and targeting have long been core marketing concepts. Matt Carmichael shows how marketers can take things to a new level today, using the power of big data to identify and connect with customers." -- Tim Calkins, Clinical Professor of Marketing, Kellogg School of Management, Northwestern University, and author of "Defending Your Brand" " "BUYographics" by Matt Carmichael is an extremely engaging book. Matt provides excellent breadth of insights by combining publicly available data with private big data sources and primary research and shows marketers where business opportunities can be applied. This is an absolute must read book!--Arvind Sathi, author of "Big Data Analytics"
Reseña del editor
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
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- VerlagPalgrave Macmillan
- Erscheinungsdatum2013
- ISBN 10 1137278633
- ISBN 13 9781137278630
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten236
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Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Verlag:
Springer (edition 2013), 2013
ISBN 10: 1137278633
ISBN 13: 9781137278630
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Hardcover
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Hardcover. Zustand: Very Good. 2013. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 1137278633-8-1
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Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.85. Artikel-Nr. G1137278633I3N00
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Buyographics : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
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Zustand: Good. 2013th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 9871852-6
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Buyographics : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. 2013th Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 10313128-75
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Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781137278630. Artikel-Nr. 9605255
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Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781137278630. Artikel-Nr. 5555777
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