The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Titel: Building a Chain of Customers: Linking Business Functions to Create the World Class Company
Verlag: Cornerstone, United Kingdom, London
Ver�ffentlichungsdatum: 1990
Sprache: Englisch
ISBN-10: 0091745993
ISBN-13: 9780091745998
Bindung: Paperback
Zustand: Very Good

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