This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750667494.

Bestandsnummer des Verk�ufers 7065335

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Bibliografische Details

Titel

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands (2nd Edn)

Verlag

Elsevier/Butterworth-Heinemann

Erscheinungsjahr

2006

Sprache

Englisch

ISBN-10

0750667494

ISBN-13

9780750667494

Einband

Softcover

Auflage

2. Auflage

Zustand

Poor

Gewicht

650 Gramm

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands", a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management. It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company.

�ber die Autorin bzw. den Autor

Leslie de Chernatony is Professor of Brand Marketing at Universita della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK. He is also Managing Partner of Brands Box Marketing and Research Consultancy.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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