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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands - Softcover
Inhaltsangabe
The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands", a hugely successful text co-written by the author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management. It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company.
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Über die Autorin bzw. den Autor
Leslie de Chernatony is Professor of Brand Marketing at Universita della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK. He is also Managing Partner of Brands Box Marketing and Research Consultancy.
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
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Softcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 2006. Livre reconditionné de bibliothèque. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2006. Refurbished library book. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. G-398-020
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
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A Butterworth-Heinemann Title 01/03/2006, 2006
ISBN 10: 0750667494
ISBN 13: 9780750667494
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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
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A Butterworth-Heinemann Title, 2006
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ISBN 13: 9780750667494
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands (2nd Edn)
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Elsevier/Butterworth-Heinemann, 2006
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands (2nd Edn)
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Elsevier/Butterworth-Heinemann, 2006
ISBN 10: 0750667494
ISBN 13: 9780750667494
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750667494. Artikel-Nr. 7065331
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands (2nd Edn)
Verlag:
Elsevier/Butterworth-Heinemann, 2006
ISBN 10: 0750667494
ISBN 13: 9780750667494
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750667494. Artikel-Nr. 7065329
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands (2nd Edn)
Verlag:
Elsevier/Butterworth-Heinemann, 2006
ISBN 10: 0750667494
ISBN 13: 9780750667494
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Softcover
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750667494. Artikel-Nr. 7065335
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From Brand Vision to Brand Evaluation : The Strategic Process of Growing and Strengthening Brands
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
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