The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors. Dieser Artikel ist nicht verfügbar.
Blakeman, Robyn, Berman, Margo
6 Bewertungen von Goodreads
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2009
- Hardcover
- Gebraucht
Anbieter: Better World Books: West, Reno, NV, USABetter World Books: West
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 14. März 2016
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Gut
EUR 10,38
Artikelbeschreibung des Verkäufers
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 5326703-6
- Titel
- The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors
- Autor
- Blakeman, Robyn, Berman, Margo
- Verlag
- Rowman & Littlefield Publishers, Incorporated
- Erscheinungsjahr
- 2009
- Zustand
- Very Good
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 074255550X
- ISBN-13
- 9780742555501
- Artikelgewicht
- 1,173 Pfund
- Abmessungen
- N/A
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE® Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign.
See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns.
Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.
See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns.
Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.
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Über die Autorin bzw. den Autor
Margo Berman is professor of advertising at Florida International University and author of Street-Smart Advertising: How to Win the Battle of the Buzz. She specializes in creative courses including Creative Strategies, Creative Concepts, and Trends in Graphics and Design.
Robyn Blakeman is assistant professor of advertising design at the University of Tennessee in Knoxville. She is the author of The Bare Bones of Advertising Print Design, Integrated Marketing Communication: Creative Strategy from Idea to Implementation, and The Bare Bones Introduction to Integrated Marketing Communication.
Robyn Blakeman is assistant professor of advertising design at the University of Tennessee in Knoxville. She is the author of The Bare Bones of Advertising Print Design, Integrated Marketing Communication: Creative Strategy from Idea to Implementation, and The Bare Bones Introduction to Integrated Marketing Communication.
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