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The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors - Hardcover
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE® Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign.
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Über die Autorin bzw. den Autor
Margo Berman is professor of advertising at Florida International University and author of Street-Smart Advertising: How to Win the Battle of the Buzz. She specializes in creative courses including Creative Strategies, Creative Concepts, and Trends in Graphics and Design.
Robyn Blakeman is assistant professor of advertising design at the University of Tennessee in Knoxville. She is the author of The Bare Bones of Advertising Print Design, Integrated Marketing Communication: Creative Strategy from Idea to Implementation, and The Bare Bones Introduction to Integrated Marketing Communication.
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The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors
Verlag:
Rowman & Littlefield Publishers, Incorporated, 2009
ISBN 10: 074255550X
ISBN 13: 9780742555501
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 52503959-6
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Brains Behind Great Ad Campaigns
Verlag:
Rowman & Littlefield Publishers, 2009
ISBN 10: 074255550X
ISBN 13: 9780742555501
Neu
Hardcover
Anbieter: moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Über den AutorMargo Berman is professor of advertising at Florida International University and author of Street-Smart Advertising: How to Win the Battle of the Buzz. She specializes in creative courses including Creative Strategies,. Artikel-Nr. 5956743
Anzahl: Mehr als 20 verfügbar
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The Brains Behind Great AD Campaigns : Creative Collaboration Between Copywriters and Art Directors
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE® Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. Artikel-Nr. 9780742555501
Anzahl: 2 verfügbar
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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Brand New. 240 pages. 9.00x6.25x0.75 inches. In Stock. Artikel-Nr. x-074255550X
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