Titel: Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
Verlag: Amacom Books
Erscheinungsjahr: 2004
Sprache: Englisch
ISBN-10: 0814472257
ISBN-13: 9780814472255
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 1,32�Pfund

�ber diesen Titel

Inhaltsangabe

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

�ber die Autorin bzw. den Autor

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

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