The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. "This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I'd found it sooner!" Justin Gayner, Founder, ChannelFlip"This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business." Henrietta Morrison, Founder, Lily's Kitchen"'I recommend this book to any aspiring entrepreneur.' Sir Charles Dunstone CVO, Founder, Carphone Warehouse"If you want to know how to successfully grow a company, this is the book for you!" Brendan Robinson, Founder, Village VetThis business book is great for leaders, middle managers and entrepreneurs interested in the following categories;SMALL BUSINESSESSTART-UP BUSINESSENTREPRENEURSHIPThe Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You've got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don't - the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to 'go for growth' - this is the guide to turning good ideas into real businesses.Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.Happy Reading! Please do share your thoughts with us. 1.3 Centimeters X 15.6 Centimeters X 23.6 Centimeters.

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Bibliografische Details

Titel: BEERMAT ENTREPRENEUR, 2E
Verlag: Pearson Education, Limited
Erscheinungsjahr: 2005
Sprache: Englisch
ISBN-10: 0273704540
ISBN-13: 9780273704546
Einband: BC
Auflage: 1.
Zustand: As new

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"I recommend this book to any aspiring entrepreneur" Charles Dunstone, Founder, Carphone Warehouse. Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business. In the three years since Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people has overwhelming supported the Beermat methodology. In this edition, the authors have distilled the feedback from entrepreneurs to fine tune Beermat so that it offers exactly what entrepreneurs are looking for. The new edition offers more advice on working with a bank to your greatest benefit, more info on how to grow your business, and much needed advice on what to expect and how to handle the 20-plus employee stage.

�ber die Autorin bzw. den Autor

Mike Southon is a serially successful entrepreneur. He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young. Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists. Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. He has been a visiting lecturer at City Univeristy Business School since 1992. Chris West is a professional writer, with a background in marketing and PR. He has written novels, including the award-nominatedDeath of a Blue Lantern, and non-fiction, including (as co-author) Think like an Entrepreneur. He also teaches business and writing skills. Chris has many years experience of start-ups and small business, and has lectured on the subject in the UK, mainland Europe and the USA.

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