Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality' * Time Out * 'Fascinating, entertaining, accessible...doesn't carry a single dull sentence' * Wired * 'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' * Irish Times *