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Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand - Softcover
Críticas
'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality' * Time Out * 'Fascinating, entertaining, accessible...doesn't carry a single dull sentence' * Wired * 'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' * Irish Times *
Reseña del editor
In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
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- VerlagJohn Murray Publishers Ltd
- Erscheinungsdatum2012
- ISBN 10 1848547226
- ISBN 13 9781848547223
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten240
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Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Verlag:
John Murray Publishers Ltd, 2012
ISBN 10: 1848547226
ISBN 13: 9781848547223
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Softcover
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
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Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Artikel-Nr. wbs7658365156
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Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781848547223
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Inside Apple
Verlag:
Little, Brown Book Group, 2012
ISBN 10: 1848547226
ISBN 13: 9781848547223
Gebraucht
Softcover
Anbieter: NEPO UG, Rüsselsheim am Main, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Gut. 240 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 257 23,2 x 15,2 x 2,0 cm, Taschenbuch. Artikel-Nr. 374314
Anzahl: 1 verfügbar