Inhaltsangabe
The problems of business in the real world are addressed here. The aim is to help managers devise and implement down-to-earth, practical strategies they can use to cope with the onrushing forces of change. Its approach is a radical one: do not attempt to manage change; instead manage action. Using an exclusive, in-depth survey conducted by MORI on behalf of Price Waterhouse Coopers, covering 500 businesses on four continents, the authors study successful action projects at companies like Lufthansa, NYNEX and Braun. They identify the top 10 barriers that these action initiatives have encountered, and outline robust strategies to overcome them.
Críticas
"A real how-to book with fresh perspectives and practical advice for implementing and sustaining change in organizations today. . . Stephen, Simon, and Charles have removed the 'consulting-ese' as they take you through exactly what is required to get the results you want from your business actions." -Reid Cline, Vice President, International Purchasing, The Walt Disney Company "In an Internet driven world, the ability of organizations to transform themselves nearly overnight has become crucially essential-and action is the name of this game. Through athletic metaphors, the authors show how to create profound change and illustrate their ideas with true business cases of action-packed business transformations." -David W. Crain, Ph.D, Director of Strategic Planning, Fluor Corporation "You can try to 'manage' change and end up being battered by it, or you can embrace the practical techniques and experiences in this book and use them to improve performance in your organization." -Eric Paul, Human Resources Director, Latin America Region, Motorola Semiconductor Products Sector "Decisiveness, strong leadership, and passion are essential elements for this area of business activity . . .must reading for anyone who is serious and committed to achieving a successful organizational/cultural change, merger or acquisition." -Fidencia "Feedy" M. Mares, Vice President - Human Resources and Corporate Communications, Be ekman Coulter, Inc. ." . . a useful addition to the toolkit of a manager wishing to see change as a competitive advantage and not as a personal threat." -Peter Hawtin, Corporate Change Manager, British Aerospace "Executives and managers, as well as students, will find this book engaging, enlightening and educational. It is a must read for any leader in today's complex, global business environment, full of real world examples and lessons from which to learn." -Thomas H. Olson, DBA/Ph.D, Associate Professor, Marshall School of Business, University of Southern California
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